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O, The Oprah Magazine
''O, The Oprah Magazine'', sometimes simply abbreviated to ''O'', is a monthly magazine founded by Oprah Winfrey and Hearst Corporation, primarily marketed at women. ==Overview== It was first published on April 19, 2000. , its average paid circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page.〔()〕 While most US magazine sales declined in 2009, ''O'' Magazine increased its newsstand sales by 5.8 percent to 662,304 copies during the second of half of the year.〔(【引用サイトリンク】title=U.S. magazine circulation falls 9% at newsstands )〕 The magazine's newsstand sales fell 15.8% during the first half of 2010, while its subscription circulation increased,〔(Newsstand Magazine Sales Slide ); The Wrap; Dylan Stableford; August 9, 2010〕 and sales fell 8.2% in the latter half of the year. Since its inception, Oprah has appeared alone on the cover of each issue. The first shared cover is her April 2009 issue in which she appears with the First Lady Michelle Obama.〔(【引用サイトリンク】title=Michelle Obama's Oprah Interview – O Magazine Cover with Obama )〕 The second shared cover is with fellow daytime host Ellen DeGeneres on the December 2009 issue. Four separate covers were shot for this special holiday issue.〔(【引用サイトリンク】title=Which O Magazine Cover With Oprah and Ellen Do You Like Best? )〕 The December issue of ''O'' hit newsstands on November 12, 2009. ''O, the Oprah Magazine'' serves 63.6% Caucasian, 29.8% African-American, 8.8% Hispanic, 1.8% Asian and 6.6% other women. This Magazine is directed towards a median age of 47.9, median home value of $214,281, median HHI of $68,911, and Median IEI of $38,756.〔http://www.omediakit.com/r5/home.asp〕
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